We’re Now Locally & Family-Owned & Operated

We're still White River Subaru in our beautiful, new state-of-the-art facility located in White River Junction, and you'll find the same sales and service team you've come to rely on.  But we're no longer owned by a corporate parent in Massachusetts. Instead, we have two co-owners: David Rosenberg, Dealer Principal, and Chris "Kono" Konovalchik, General Manager. 

David is the son of New England automotive legend Ira Rosenberg, and is himself one of the most experienced dealership owners in the industry. He and Kono have worked together since the early '90s, and Kono has been General Manager of White River Subaru for more than two years. They are excited to now be working together in this new capacity as partners.

Help Us Support the Community

We believe it is our responsibility, and our honor, to support the community.  How seriously do we take this commitment?  Each month we plan to align with a different charity to ensure we help as many local organizations as possible.

We're going to be kicking things off celebrating our new ownership by donating a portion of all new Subaru sales from February to May to support these 3 local charities, each of which provides critical services.

Safety Concerns: Contact-Less Sales and Service

We take the safety of our customers and employees seriously.  We observe all current state health guidelines for safety, including social distancing and mask wearing. 

We also provide for contact-less sales and service: that's right, you can complete as much of the sale process as you want online and we visit you to take advantage of our pick-up and delivery option for your service appointments.

Northern New England's Premier Subaru Retailer

If you haven't visited us in the past couple of years, we hope you'll stop by soon to check out our beautiful and new state-of-the-art facility. We built a roomy and comfortable showroom and customer waiting area. Our service facility is equipped with the latest technology that allows us to service both the newest Subaru models and those with lots of mileage and age.

Take Advantage Of Our New Ownership Celebration Specials

SALES SPECIALS

SERVICE SPECIALS

What Our Customers Say

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  • B Andrus

    google
    1 week ago

    Excellent service. I highly recommend Mike.

  • Kati LJ

    google
    1 week ago

    As always, the staff at WRJ Subaru took great care of me and my car. Definitely recommend!

  • Sarah Kinlaw

    google
    2 weeks ago

    Polite, Efficient and completed quickly.

  • Molly Hutchins

    facebook
    Recommended
    2 weeks ago

    Nice people fast accurate work

  • june.a.french

    dealerrater
    2 weeks ago

    Super service! Cory was beyond helpful, he made my car purchases a grest experience . He just went the extra mile. I would highly recommend him to my friends and family looking to purchase.a new...

  • Sydney L Harris

    google
    2 weeks ago

    Sarah was very helpful in fixing my car so that it was ready for inspection. She clearly explained everything I needed to have done and walked me through each step in the process. Thanks Sarah!

  • brucet.anubis

    dealerrater
    2 weeks ago

    Great service and easy car processing. Sales person(s) (Abigail Wing) were friendly, knowledgable and thorough. All in all, the staff was great and personable.

  • Alysia Thibodeau

    google
    2 weeks ago

    White River Subaru sales team was great! I told them what I wanted for a payment and they worked with me. The buying process was fairly quick. I would recommend to anyone looking for a Subaru to check...

  • Deniseholland

    dealerrater
    2 weeks ago

    Super helpful with every part of the process. I have relied on the quality of this service department for years v especially pleased to work with Sarah and William in service. They always take good...

  • Paul

    google
    2 weeks ago

    Michael, Justin & Sean provided a perfect purchasing experience.

  • Ken Lyndes

    google
    2 weeks ago

    Great customer service and completed in timely manner.

  • Eli G

    google
    2 weeks ago

    I cannot rave enough about this place. Was en route from Boston to northern VT when my clutch suddenly went kerplooey about 30 miles short of the NH/VT border. I googled "Subaru" and found White...