We’re Now Locally & Family-Owned & Operated

We're still White River Subaru in our beautiful, new state-of-the-art facility located in White River Junction, and you'll find the same sales and service team you've come to rely on.  But we're no longer owned by a corporate parent in Massachusetts. Instead, we have two co-owners: David Rosenberg, Dealer Principal, and Chris "Kono" Konovalchik, General Manager. 

David is the son of New England automotive legend Ira Rosenberg, and is himself one of the most experienced dealership owners in the industry. He and Kono have worked together since the early '90s, and Kono has been General Manager of White River Subaru for more than two years. They are excited to now be working together in this new capacity as partners.

Help Us Support the Community

We believe it is our responsibility, and our honor, to support the community.  How seriously do we take this commitment?  Each month we plan to align with a different charity to ensure we help as many local organizations as possible.

We're going to be kicking things off celebrating our new ownership by donating a portion of all new Subaru sales from February to May to support these 3 local charities, each of which provides critical services.

Safety Concerns: Contact-Less Sales and Service

We take the safety of our customers and employees seriously.  We observe all current state health guidelines for safety, including social distancing and mask wearing. 

We also provide for contact-less sales and service: that's right, you can complete as much of the sale process as you want online and we visit you to take advantage of our pick-up and delivery option for your service appointments.

Northern New England's Premier Subaru Retailer

If you haven't visited us in the past couple of years, we hope you'll stop by soon to check out our beautiful and new state-of-the-art facility. We built a roomy and comfortable showroom and customer waiting area. Our service facility is equipped with the latest technology that allows us to service both the newest Subaru models and those with lots of mileage and age.

Take Advantage Of Our New Ownership Celebration Specials

SALES SPECIALS

SERVICE SPECIALS

What Our Customers Say

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  • Demwehr

    dealerrater
    2 days ago

    They are competent and friendly and they tend to every detail needed for a new car buyer as well as someone who is trying to lease a car. I couldn’t recommend it more highly.

  • Gwen Sheehan

    google
    2 days ago

    My husband and I purchased a used vehicle here last Saturday. Salesman Lester was very straight forward, knowledgable, and helpful making our purchase stress free. We are very happy with the...

  • Stace Keg

    google
    2 days ago

    Valet service was quick and easy. The state inspection was quick and reasonable. Thank you *️⃣*️⃣*️⃣*️⃣*️⃣

  • drainch

    dealerrater
    6 days ago

    Super helpful and informative staff, no pressure buying. I love the car and purchasing it was an easy endeavor. Brian Moore was especially helpful.

  • cindough1

    dealerrater
    6 days ago

    Came in with a tire pressure issue and found out it was also an alignment issue. Will Dinsmore took care of it as I have depended on him for years and we made an appt for the next week. When I came...

  • Emmanuel Asiedu

    google
    1 week ago

    Luke the salesman was very professional. I was served in some few minutes and because I had made my own research and settled on the type of car I wanted, I was out with my new Crosstrek in no time.

  • sharon.goedkoop

    dealerrater
    1 week ago

    Hi, the inside looks beautiful, The service department did an excellent job in a timely way.

  • Bobbie Tyler

    google
    2 weeks ago

    Scheduling online was easy. I even needed to change my appointment. While there I was informed of each repair and the timeline.

  • m122750

    dealerrater
    2 weeks ago

    Today, my service was thorough, honest and well done: I would recommend Nick Straniti any day: He was knowledgeable and easy to talk to. I went in for an inspection sticker & left with new rear...

  • Kerri Esty

    google
    2 weeks ago

    Courteous and on time when I arrived. I love the drive in check in. They Reviewed what services would be provided and how long it would take. I used the free shuttle to my job and they dropped my car...

  • Yogaholic-4

    dealerrater
    2 weeks ago

    I had a great experience at White River Subaru! Abigail was excellent and very accommodating. I was in and out in a couple hours with a new used car. They gave me more then expected for my trade and...

  • Rosemary Durocher

    google
    2 weeks ago

    Shayna was amazing to work with. She listened to what I wanted and she made sure I got it!