We’re Now Locally & Family-Owned & Operated

We're still White River Subaru in our beautiful, new state-of-the-art facility located in White River Junction, and you'll find the same sales and service team you've come to rely on.  But we're no longer owned by a corporate parent in Massachusetts. Instead, we have two co-owners: David Rosenberg, Dealer Principal, and Chris "Kono" Konovalchik, General Manager. 

David is the son of New England automotive legend Ira Rosenberg, and is himself one of the most experienced dealership owners in the industry. He and Kono have worked together since the early '90s, and Kono has been General Manager of White River Subaru for more than two years. They are excited to now be working together in this new capacity as partners.

Help Us Support the Community

We believe it is our responsibility, and our honor, to support the community.  How seriously do we take this commitment?  Each month we plan to align with a different charity to ensure we help as many local organizations as possible.

We're going to be kicking things off celebrating our new ownership by donating a portion of all new Subaru sales from February to May to support these 3 local charities, each of which provides critical services.

Safety Concerns: Contact-Less Sales and Service

We take the safety of our customers and employees seriously.  We observe all current state health guidelines for safety, including social distancing and mask wearing. 

We also provide for contact-less sales and service: that's right, you can complete as much of the sale process as you want online and we visit you to take advantage of our pick-up and delivery option for your service appointments.

Northern New England's Premier Subaru Retailer

If you haven't visited us in the past couple of years, we hope you'll stop by soon to check out our beautiful and new state-of-the-art facility. We built a roomy and comfortable showroom and customer waiting area. Our service facility is equipped with the latest technology that allows us to service both the newest Subaru models and those with lots of mileage and age.

Take Advantage Of Our New Ownership Celebration Specials

SALES SPECIALS

SERVICE SPECIALS

What Our Customers Say

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Brittany Smith

google
1 day ago

Branson helped me get a new car and was extremely helpful and friendly. I always have a great experience at Subaru in white river junction, VT.

britt04091989

dealerrater
1 day ago

Best dealership I've ever dealt with. I was in and out in no time and with a new car. 😁

Jason Archambeault

google
1 day ago

Nick did a great job providing a great experience. I am generally very hard on car sales folks, so I don’t say that lightly. He found me exactly what I wanted, kept me I formed on the status along the...

Steven Soricone

google
2 days ago

My wife and I had an excellent experience purchasing our new vehicle from White River Subaru. Our salesman, Cory Parton was wonderful and very accommodating. He spent quite a bit of time explaining...

Northvt5

dealerrater
2 days ago

Helpful, explained options including cost saving tips Car was ready when promised They we’re flexible as to the pick up date

Ben Sparks

google
2 days ago

Will was a pleasure to work with. The valet service is very helpful.

Steve Soricone

dealerrater
2 days ago

My wife and I had an excellent experience purchasing our new vehicle from White River Subaru. Our salesman, Cory Parton was wonderful and very accommodating. He spent quite a bit of time explaining...

Stephanie Jolin

google
2 days ago

Convenient set-up, great work, and friendly workers. They send convenient reminders of services due or recommendations that were made, but never try to pressure you into getting extra unneeded work...

peter.mills

dealerrater
3 days ago

I had service last week, they came and Picked up the car at my house and took it to the dealer. They were friendly and very professional. They did the service at the Subaru dealership and brought the...

Paul Langley

google
5 days ago

Great. On time and cost as promised.

Sean Marsh

google
6 days ago

Andre was great and attentive.

anne.e.melko

dealerrater
6 days ago

I called White River Suburu from our winter home in Naples , Florida snd purchased my brand new Forrester Touring model by phone. Shayna Malool was one of the best auto sales people my husband and I...