We’re Now Locally & Family-Owned & Operated

We're still White River Subaru in our beautiful, new state-of-the-art facility located in White River Junction, and you'll find the same sales and service team you've come to rely on.  But we're no longer owned by a corporate parent in Massachusetts. Instead, we have two co-owners: David Rosenberg, Dealer Principal, and Chris "Kono" Konovalchik, General Manager. 

David is the son of New England automotive legend Ira Rosenberg, and is himself one of the most experienced dealership owners in the industry. He and Kono have worked together since the early '90s, and Kono has been General Manager of White River Subaru for more than two years. They are excited to now be working together in this new capacity as partners.

Help Us Support the Community

We believe it is our responsibility, and our honor, to support the community.  How seriously do we take this commitment?  Each month we plan to align with a different charity to ensure we help as many local organizations as possible.

We're going to be kicking things off celebrating our new ownership by donating a portion of all new Subaru sales from February to May to support these 3 local charities, each of which provides critical services.

Safety Concerns: Contact-Less Sales and Service

We take the safety of our customers and employees seriously.  We observe all current state health guidelines for safety, including social distancing and mask wearing. 

We also provide for contact-less sales and service: that's right, you can complete as much of the sale process as you want online and we visit you to take advantage of our pick-up and delivery option for your service appointments.

Northern New England's Premier Subaru Retailer

If you haven't visited us in the past couple of years, we hope you'll stop by soon to check out our beautiful and new state-of-the-art facility. We built a roomy and comfortable showroom and customer waiting area. Our service facility is equipped with the latest technology that allows us to service both the newest Subaru models and those with lots of mileage and age.

Take Advantage Of Our New Ownership Celebration Specials

SALES SPECIALS