What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is White River Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Upper Valley Humane Society
Green Up Vermont
White River School
Upper Valley Haven
White River Junction VA Medical Center

 Subaru Love Promise Heart

Love Promise Stories from White River Subaru

Subaru and White River Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Blankets for Veterans: Subaru Delivers Comfort  –  Lynne D

Sean Fitzgerald arrived at the White River Junction VA Medical Center with a car full of comfort and compassion. On behalf of our local Subaru dealership and The Leukemia & Lymphoma Society, Sean visited the inpatient wards and handed out beautifully bundled, cozy blankets. Our Veterans and visiting family members were pleasantly surprised and very appreciative. Sean spent time chatting and getting to know the patients while making the rounds. It's never fun being sick in the hospital but knowing people care, connecting to community, and sharing conversation with visitors provided a boost to our Veterans. As the temperatures get cooler, the warmth of these blankets will provide a soothing measure of comfort for those who have sacrificed so much for our freedoms. A big thank you to Sean Fitzgerald and his team at our local Subaru dealership and the Leukemia & Lymphoma Society for thinking of us!

Pets and the Families That Love Them - UVHS  –  Marina W

Earlier this year, White River Subaru raised over $13,000, with the help of the community, to help care for the animals at the Upper Valley Humane Society (UVHS). UVHS is the primary animal shelter serving the Upper Valley, but we are much more than a traditional animal shelter. At UVHS, we believe that pets are family and critical to the health and well-being of people. Each pet that passes through our doors has a story to share. With support from our community, we are able to care for these pets as they wait for their new families—families who will help them continue creating that story. Maggie May is one pet whose story we would like to share as thanks for everything White River Subaru and the community has done to support us. It is a story with a happy ending. Imagine being 15 years old and homeless. A sweet girl, Maggie May, came to the Upper Valley Humane Society earlier this year when her human daddy became homeless. Being a sweet senior lady, we made sure Maggie May had the most relaxed and comfortable stay possible – she even lived in a staff member’s office! Maggie May loved being with people and away from the bustling activity in the main kennel. She also became fast friends with Nora, a dog staying in the office next door. Maggie May wagged her way into all of our hearts here at UVHS. She was sad when her friend Nora was adopted, but she didn’t have to wait long for her own new family. She wiggled her way into their hearts, too! Her new family took her home and then onto an amazing adventure! Despite her years, she was eager to hit the road to smell new things and see new places. Her family took her to Glacier National Park and Yellowstone, making fun stops along the way. Maggie May did what many of us hope to do—live out our golden years on the road, traveling. Thanks to White River Subaru and support from our community, the Upper Valley Humane Society is able to care for pets like Maggie May as long as it takes for them to find their new families. Stories like Maggie May’s are at the heart of what UVHS does. They motivate us to provide programs like our emergency boarding for the pets of people in crisis—including those fleeing domestic violence and people experiencing homelessness. Pets and the families that love them are central to why we started our pet food pantries—to keep families together. Through the pantry at our main shelter and the new, more accessible one in downtown Lebanon, we serve over 270 pets each month! Thank you, again, to our community for supporting White River Subaru’s fundraiser on behalf of UVHS. Because of you, we are able to continue caring for pets throughout the Upper Valley.

VA Medical Center  –  Karen C

On behalf of the White River Junction VA Medical Center patients and staff, we would like to extend our appreciation to you for your donation of eighty Subaru Loves to Care blankets. It is through the efforts of community partners like you that allow us to continue the quality care and services that we seek to provide our deserving Veterans. We look forward to the opportunity to work with you again for future events. Thank you for your support.

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