The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is White River Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Upper Valley Humane Society
Green Up Vermont
White River School
Upper Valley Haven
White River Junction VA Medical Center
 Subaru Love Promise Heart

Love Promise Stories from White River Subaru

Subaru and White River Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Three Years of Sharing the Love  –  Marina K

The staff and animals at the Upper Valley Humane Society are incredibly grateful for the support from White River Subaru and our community. For the past three years, we have been chosen as a Hometown Charity. The funds raised go directly to putting food in the bowls of hungry pets or providing much needed medical care and love to an animal. In fact, over the past three years, Subaru's support has helped us find homes for 1,630 animals, perform 802 spay/neuter procedures for the public, and reconnect 212 lost pets with their families. In 2019 alone, UVHS distributed over 28,000 pounds of food through our free Pet Food Pantry program. This is all made possible because of contributions from businesses like White River Subaru. Thank you for caring for the animals!

Toys for Tots  –  White R

With the generous help of White River Subaru and the Upper Valley Community, Toys for Tots had another wonderful holiday season of giving. The total donations helped 6,284 children with 36,704 toys being distributed. Thank you to everyone for all your help!

Won't You Be A Mentor?  –  Megan C

Windsor County Mentors is a regional mentoring organization matching caring adults with children and youth in our school and community based programs throughout the county. We are very grateful for the support and interest from White River Subaru in the power of mentoring. Sean Fitzgerald and his team helped us receive a $5000 grant to help us recruit new mentors during the summer of 2019. Through this generous grant we set up a booth at area Farmer's Markets with games for children that attracted their parents to our set up. A large poster advertising Subaru was on display along with our own poster. We had 222 adults visit our booths over the summer and 10-15 folks signed up to be mentors. Although that may not seem like a lot, it is difficult to find mentors and several of these people have now been trained and are either with a mentee or are ready to be matched with a young person. This additional exposure and visibility for us has expanded our outreach throughout the area. Mentors make a huge difference in the life of a young person. Thank you Subaru for your support of our children and youth!

Blankets for Veterans: Subaru Delivers Comfort  –  Lynne D

Sean Fitzgerald arrived at the White River Junction VA Medical Center with a car full of comfort and compassion. On behalf of our local Subaru dealership and The Leukemia & Lymphoma Society, Sean visited the inpatient wards and handed out beautifully bundled, cozy blankets. Our Veterans and visiting family members were pleasantly surprised and very appreciative. Sean spent time chatting and getting to know the patients while making the rounds. It's never fun being sick in the hospital but knowing people care, connecting to community, and sharing conversation with visitors provided a boost to our Veterans. As the temperatures get cooler, the warmth of these blankets will provide a soothing measure of comfort for those who have sacrificed so much for our freedoms. A big thank you to Sean Fitzgerald and his team at our local Subaru dealership and the Leukemia & Lymphoma Society for thinking of us!

Pets and the Families That Love Them - UVHS  –  Marina W

Earlier this year, White River Subaru raised over $13,000, with the help of the community, to help care for the animals at the Upper Valley Humane Society (UVHS). UVHS is the primary animal shelter serving the Upper Valley, but we are much more than a traditional animal shelter. At UVHS, we believe that pets are family and critical to the health and well-being of people. Each pet that passes through our doors has a story to share. With support from our community, we are able to care for these pets as they wait for their new families—families who will help them continue creating that story. Maggie May is one pet whose story we would like to share as thanks for everything White River Subaru and the community has done to support us. It is a story with a happy ending. Imagine being 15 years old and homeless. A sweet girl, Maggie May, came to the Upper Valley Humane Society earlier this year when her human daddy became homeless. Being a sweet senior lady, we made sure Maggie May had the most relaxed and comfortable stay possible – she even lived in a staff member’s office! Maggie May loved being with people and away from the bustling activity in the main kennel. She also became fast friends with Nora, a dog staying in the office next door. Maggie May wagged her way into all of our hearts here at UVHS. She was sad when her friend Nora was adopted, but she didn’t have to wait long for her own new family. She wiggled her way into their hearts, too! Her new family took her home and then onto an amazing adventure! Despite her years, she was eager to hit the road to smell new things and see new places. Her family took her to Glacier National Park and Yellowstone, making fun stops along the way. Maggie May did what many of us hope to do—live out our golden years on the road, traveling. Thanks to White River Subaru and support from our community, the Upper Valley Humane Society is able to care for pets like Maggie May as long as it takes for them to find their new families. Stories like Maggie May’s are at the heart of what UVHS does. They motivate us to provide programs like our emergency boarding for the pets of people in crisis—including those fleeing domestic violence and people experiencing homelessness. Pets and the families that love them are central to why we started our pet food pantries—to keep families together. Through the pantry at our main shelter and the new, more accessible one in downtown Lebanon, we serve over 270 pets each month! Thank you, again, to our community for supporting White River Subaru’s fundraiser on behalf of UVHS. Because of you, we are able to continue caring for pets throughout the Upper Valley.

VA Medical Center  –  Karen C

On behalf of the White River Junction VA Medical Center patients and staff, we would like to extend our appreciation to you for your donation of eighty Subaru Loves to Care blankets. It is through the efforts of community partners like you that allow us to continue the quality care and services that we seek to provide our deserving Veterans. We look forward to the opportunity to work with you again for future events. Thank you for your support.