The 2023 Subaru Love Promise Community Commitment Award

The 2023 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is White River Subaru dedicated locally to the Love Promise?

We believe it is our responsibility, and our honor, to support our community. Our approach is to support some of the great local charities providing invaluable services to help our neighbors in need. Please come back regularly for an updated list of these charities, and reach out to share the name of any charity you think we should know about. If you are interested in partnering with our dealership, please email Chris Konovalchik at; We are proud to have supported the following charitable organizations:

Upper Valley Humane Society, The Student Rescue Project

Green Up Vermont

White River School

Upper Valley Haven, Cover Home Repair, Woodstock Jewish Community Center, WRJ Pride

VA of White River Junction, WISE-Dartmouth, Visiting Nurse and Hospice for VT & NH

Did White River Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from White River Subaru

Subaru and White River Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

White River Subaru gives to Careers - Careers Clic - Lorin D

Dear Brian, Thank you for White River Subaru’s $1,000 donation toward the Middle School Career Exploration Guide. Your donation is matched by an additional $1,000 from The Jack and Dorothy Byrne Foundation. We appreciate your support of our efforts to deliver career development activities to youth in New Hampshire and Vermont. Together, we can help students to plan for bright futures! With Gratitude, Careers CLiC Staff & Board

Careers Clic
White River Subaru gives to Careers - Careers Clic

White River Junction gives to Dismas House - Brian M

Our customer Jeff Backus reached out to us about the non-profit Dismas house that helps folks reintegrate into society. Dismas house supports many who don't have a place to go to rebuild their life. In our commitment to giving the community we are giving $1,000.00 to help!

White River Subaru begins 12 months of giving with Visions - Brian M

White River Subaru has committed to increase our impact by donating to charities and non-profit groups that our Subaru Owners are involved in. Our long time customer Carl Thum recommended Visions because his daughter is a resident. Here is a note from Lucinda Brown Development Manager for Visions. "Brian, Thank you for including Visions for Creative Housing Solutions in White River Subaru’s giving program! Having bought two Outbacks from you in the past 5 years, I feel a special connection to your organization—its nice to “feel the love” in return! When you get to the point where you’re sharing this gift with your network, please feel free to ask for photographs. We have many wonderful pictures of our residents in action and would love to share them with you.Also, when you’re ready, I’d like to follow up on your idea of having us present our CDFA business tax credit opportunity to the Upper Valley Business Alliance. Thank you for your commitment to the cause of providing supported housing to adults with developmental disabilities in the Upper Valley! Warmly, Lucinda"

Visions for Creative Housing Solutions

White River Subaru donates to Lucy Mackenzie Humane Society - Brian M

After Jackie Stanley was an integral part of our adoption event in October 2022- we followed up with a $1,000.00 donation to help Lucy Mackenzie Humane Society with their mission. Lucy Mackenzie Humane Society is a non-profit, no kill society dedicated to the care and placement of adoptable animals and enhancing the bonds between animals and people through education. The mission is accomplished by: – Providing shelter and care for homeless pets, – Finding homes with caring people for the pets in the shelter, – Advocating, within the bounds of Vermont State law, for mistreated and neglected pets and other domesticated animals, – Encouraging spaying and neutering programs to reduce pet overpopulation, – Educating people of all ages about the care of pets, the training of pets and the place of pets and other domesticated animals in the community.

Lucy Mackenzie Humane Society
White River Subaru donates to Lucy Mackenzie Humane Society

White River Subaru Pet Adoption 10/22/22 - Carrie H

Huge thanks to our friends at White River Subaru for hosting a fun event on Saturday! Carrie and Jeanine brought adoptable puppies T-Bone and Meatloaf, who had tons of fun meeting (and kissing) everyone! Meatloaf was a big fan of the "Chewbaru" toy cars. Subaru Ambassadors Carrie C. and Courtney gave UVHS lots of great donations, which was such a big help. Thank you again to our wonderful partners at White River Subaru, and to everyone who came to visit! Subaru sure does love pets! #subarulovespets #adoptashelterdogmonth

Upper Valley Humane Society
White River Subaru Pet Adoption 10/22/22

White River Subaru Loves the Upper Valley Humane Society - Carrie H

On September 3rd White River Subaru hosted a meet and greet with adoptable pets from the Upper Valley Humane Society. We raised over $500.00 in donations in pet food and supplies. Subaru Ambassadors Carrie Cahoon and Courtney Milo came along with donations also. Upper Valley Humane has to complete adoptions at their location so today was a great opportunity for folks to meet the available pets and get a chance to see them play.

Upper Valley Humane Society

White River Subaru Loves Learning! - Brian M

White River Subaru adopted six classrooms at White River School in White River Junction, VT. Doug Kussius has this to say about the donations "What is really nice about the Subaru Loves Learning grant is that teachers can buy things they might not otherwise feel they 'need'-- i.e.-- a little luxury. This has the impact of creating happiness and the kids notice the extra special stuff they wouldn't ordinarily have-- like some cool flexible seating, a new and comfy circle rug, or even just high quality white board markers in cool colors (that actually erase!)."

White River School
White River Subaru Loves Learning!

Choose the Love - Compassion in Action - Christine M

Scarlett Lewis started the Choose the Love movement after the untimely passing of her son Jesse in the Sandy Hook shooting in 2012. White River Subaru helped sponsor the Choose the Love Event on June 7th 2022 in Hanover, NH. Brian Moore of White River Subaru and his daughter Mia ran the Compassion in Action table where children would paint inspiring images for others to have compassion. White River Subaru placed the paintings on display after the event for customers and employees to be inspired by the children.

Choose the Love Movement
Choose the Love - Compassion in Action

Visiting Nurses helped by White River Subaru - Lisa O

Through a professional exchange at the Upper Valley Business Alliance network meeting, Brian Moore with White River Junction Subaru and Lisa Orlandini with Visiting Nurse and Hospice of VT & NH started a conversation. Lisa has been a proud Subaru owner and she was also aware of the Subaru Share the Love program. Timing worked when Lisa stopped by the dealership recently to have her car serviced and picked up the conversation with Brian. Brian selected VNH as the recipient of July's Share the Love offering. The generous donation will help support VNH's Maternal Child and Long Term Services programs. VNH's Maternal Child Health program serves the newborn, pediatric, and child-bearing population as well as infants with Neonatal Abstinence Syndrome (NAS). VNH's Long Term Services program provides and directs care and services to meet individual’s basic needs who want to remain in their community and maintain independence while coping with the effects of a chronic condition like diabetes or stroke. The staff at VNH is grateful to the team at Subaru and we look forward to working together to continue to support our communities. (Shown in photo l to r: Chris Konovalchik, Subaru General Manager, Megan Hawthorne, VNH LTC Director, Anthony Knox VNH Community Relations Manager, Stephanie Mozzer VNH Maternal Child Director, Brian Moore Subaru Sales & Leasing Consultant


White River Subaru Donates to WISE - Betsy K

Thank you White River Subaru for the many ways you support survivors and WISE! Because of your incredible support of our community, WISE is available every hour, every day to support people affected by domestic violence, sexual violence, and stalking. WISE services are confidential, free, and always available by calling 866-348-9473, chatting online through our website, or texting 603-836-9472. We are truly wiser together.

White River Subaru Donates to WISE